WebAttract Thought Leadership Series
| 2014 | Topic | |
| 5 Feb | GoToWebinar Series – Part 1 – Winning Minds and Markets with Thought Leadership Webinars | See below |
| 12 Feb | GoToWebinar Series – Part 2 – Winning Minds and Markets with Thought Leadership Webinars | See below |
| 6 Mar | Create a Winning Content Marketing Webinar Series Strategy, sponsored by Adobe Connect | See below |
| 11 Apr | Mike Agron interviewed on the Barry Moltz Business Insanity Radio Show on WIND | See below |
| 21 May | DMA Luncheon – “Marketing Automation Gotchas and Fixes – Lessons from Leading Firms” | See below |
| 28 May | Create a Winning Content Marketing Webinar Series Strategy, sponsored by Citrix – GoToWebinar Australia | See below |
| 29 May | Best Practices: Winning Webinar Strategies for Product Managers, sponsored by The 280 Group | See below |
| 6 Jun | “Leveraging Disruptions”, sponsored by Ready Talk, Audio and Web Conferencing | See below |
| 24 Jun | Using Market Disruptions to Build Your Next Webinar Campaign, sponsored by ReadyTalk | See below |
| 25 Jun | Content Marketing Institute sponsored by Citrix – GoToWebinar | See below |
| 26 Jun | Create a Winning Content Marketing Webinar Series Strategy, sponsored by salesforce.com | See below |
| 7 Aug | How Webinars Move Customers Through the Next Series of Toll Gates in Their Decision Process | See below |
Winning Minds and Markets with Thought Leadership Webinars
5 and 12 February 2014
Webinars are a top B2B marketing tactic, but rather than simply doing a one-off webinar, you should consider a multi-webinar strategy for ongoing success.
In this 2-part series, we’ll examine emerging and global brands that have developed a winning thought leadership webinar series and then go behind the scenes for a look at the metrics and methods that made them work.
Register for this live, interactive webinar series to discover:
- 3 successful webinar series from emerging and global brands
- 6 ways to measure webinar effectiveness
- What matters most in a thought leadership series
- How to pull everything together and get started
register
Create a Winning Content Marketing Webinar Series Strategy, sponsored by Adobe Connect
Thursday March 6, 10–11am PST
More than simply doing one webinar, a webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
Based on actual webinar case studies of several diverse emerging and global brands, you will learn:
- Benefits of a series over a “1-off” webinar
- Measuring successful thought leadership series outcomes
- Best content marketing practices and lessons learned
- Tips for planning a series and pulling it altogether
Mike Agron interviewed on the Barry Moltz Business Insanity Radio Show on WIND
April 11, 2014
In this short 10 minute interview Mike Agron talks about webinars and some key myths that need to be debunked.
Listen to interview | See more
DMA Luncheon – “Marketing Automation Gotchas and Fixes –
Lessons from Leading Firms”
Wednesday May 21, 2014, 12pm – 2pm
Hosted by Direct Marketing Partners. Mike Agron is a panelist.
See more
Create a Winning Content Marketing Webinar Series Strategy
Sponsored by Citrix – GoToWebinar Australia
May 28
Join Mike Agron, Executive Webinar Producer and Author of WebinarReady™, to discover how to develop a strong thought leadership webinar series, examining examples from startups to global brands, and taking a look behind the scenes at the methods and metrics that made them work.
register
Best Practices: Winning Webinar Strategies for Product Managers
Sponsored by The 280 Group
May 29
Using Market Disruptions to Build Your Next Webinar Campaign
Sponsored by ReadyTalk
June 24
Timely industry news or shifts cause market disruption. Businesses that can speak to relevant current events can build awareness and build a strong case around their own offerings. These disruptions can take a webinar on a related topic from being a “nice to attend” to a “must attend.”
Using actual case studies from emerging and global brands, Mike Agron, CEO and Founder of WebAttract, will explain how market changes, news topics and industry shifts can provide great content for webinars.
Content Marketing Institute sponsored by Citrix – GoToWebinar
The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
June 25
A well-executed marketing webinar can help attendees grow into healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.
Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.
To learn more
Create a Winning Content Marketing Webinar Series Strategy – Based on Actual Case Studies
Sponsored by salesforce.com
June 26
Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a “1-off” webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series.
A webinar series, based on great content marketing, is a perfect vehicle to “breathe life” into case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
Based on actual webinar case studies of several diverse emerging and global brands, you will learn:
- Benefits of a series over a “1-off” webinar
- Measuring successful thought leadership series outcomes
- Best content marketing practices and lessons learned
- Tips for planning a series and pulling it altogether
register
How Webinars Move Customers Through the Next Series of Toll Gates in Their Decision Process
August 7
TBD – stay tuned…