Audience Recruitment

Success in audience recruitment for a web-based event is based on 2 factors: a) accurate and targeted contact data, and b) cost-effective delivery-to-market.  We harness the power of Web 2.0 to cost-effectively attract your targeted audience.

 

Bret Smith
   
Mike Agron and Bret Smith
 

Read Bret Smith's 7-part article on "Webinar Audience Recruitment" on
Bright Hub's Sales & Marketing Channel

View/Hear our Co-Founders speak at Virtual Edge Summit 2010 on "Demand Creation for Online Events—Getting the Right Eyeballs and More of Them"

Read "Consider these Four items and Make the Right Decision in List Sourcing."

 

High-Volume, Targeted, Affordable Contact Database Development

Our approach to contact database development is innovative in that it converges traditional subscription-based sources with social media, industry databases and good, old-fashioned email "discovery". This methodology results in a considerably larger, more accurate contact database than those leveraged by the competition. It also secures for you our ability to concisely segment your prospective contacts against a demographically-matched profile for virtually no prospecting waste.

Compelling Message Development

Custom & collaborative messaging, from highly stylized, well-branded HTML and plain-text personalized email, to "survey" prospecting and professionally developed and hosted landing pages. Go to Creative Development for more detail.

Adjustable, Flexible Invitation Strategy

An intelligent, adjustable "invitation strategy" assures you attain the optimum number of attendees.  We collect and analyze intel we're collecting from your audience all along the way to the event.  Each time we do an e-broadcast, and a number of people then register on the webinar landing page, we utilize their answers to expand or refine the eventual presentation, and to enhance your invitation's effectiveness, both in message and in touchpoint "rhythm".

Cost-Effective E-Broadcasting and Complete Response Management

We deliver multiple messages to your targeted audience over a reasonable period in advance of your webinar.  By interpolating HTML and plain-text messaging across these multiple touchpoints, we communicate your brand as effectively as possible while making certain that as many of your messages are delivered as possible.  Ultimately, this approach, together with our matching efforts for you in social media, delivers 750+ to our registration landing page.

and our CAN-Spam policies EXCEED those imposed
by the FCC's final interpretation of the Act.

 

Voice Confirmation of EVERY Registrant

While we send email reminders to registrants at predetermined intervals leading up to your webinar, we also CALL every registrant during a 2-3 day "window" just prior to the event. These combined efforts deliver as much as a 70% increase above industry-standard registrant-to-attendee ratios.

 

 

 

Share/Bookmark
Industry Stats