Customer Case Stories

 

Hear our Founder, Mike Agron, in these two short videos:
   

For a complete listing of customers we have served, go to our Logo Wall

Envista

Envista Envista Corporation is the world’s leading provider of enterprise map-based coordination solutions for the public right-of-way (ROW). Envista’s solutions provide visibility and real-time insight into street activities of all kinds, enabling proactive management of utility projects, public works, permitting, incidents, traffic, and events to optimize street performance, reduce costs, and minimize environmental impact.
Envista delivers its solutions via the web, enabling multiple entities in a city, county or region to collaborate in the map-based environment to avoid potential conflicts for dramatic savings in time and money.

“As a rapidly growing software company, we realized that we didn’t have the staff or time to create a webinar series, let alone attract enough participants.  We presented one webinar ourselves in mid 2010, but the return on effort was inadequate.  At that point, we approached WebAttract because they have the chops that could guarantee at least 250 registrants. They could also generate a sales pipeline, as well as increase awareness of and demand for Envista’s products.”
“We love the ability to pick through and prioritize leads.  In addition, the recorded webinars are available for viewing on our website.  Six months after the first webinar, we still have on-demand viewings.  It’s a marketing investment that yields lasting returns.”

Brad Steer
SVP Sales & Marketing
Envista

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Envista

Contactual

Contactual The driving vision at Contactual is that full-featured, business-grade call center technology can be adopted by companies without the need for any additional hardware or system software. Contactual OnDemand Contact Center decouples the call center from the physical constraints of on-premise hosting. This simple concept enables companies to deploy agents anywhere there is Internet and phone service and offers tremendous benefits for today’s business environment, where cost cutting is central to survival.

“WebAttract provided us everything we needed in a single vendor, from targeted audience recruitment to content development and lead generation. Because of working with them, we not only closed a deal with a client who was previously on the fence, but we also have several other qualified leads in the pipeline that we wouldn’t have had otherwise. I appreciate the time that the WebAttract team put into the dress rehearsals and their careful planning to account for every possible scenario. Their willingness to go above and beyond our expectations, and provide us with a tightly targeted audience, gave us the results we wanted.”

Kimberly Odom
Sr. Director of Marketing
Contactual

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Contactual

The Friedman Group

The Friedman Group The Friedman Group (TFG) was founded in 1980 by Harry J. Friedman to provide large and small retailers with reality-based methodologies for developing high-performance stores that exceed expectations.

Recognized the world over as the premier provider of retail sales service-focused consulting and training, its singular focus is to deliver sales and revenue increases.

“Because of working with WebAttract, we were able to close a $2 million deal with a major big box retailer. “We didn’t sell, rather we informed. We lovingly and affectionately brought our message to our audience to stimulate their interest in seeing how they could improve their sales skills. WebAttract’s experience as a third party guided us to where we needed to be. That guidance was remarkably beneficial to us.”

Harry J. Friedman
Founder/CEO
The Friedman Group

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The Friedman Group

Gluster

Gluster Gluster, www.gluster.com, is a Silicon Valley-based company focused on simplifying the task of storing and managing the explosion of unstructured data while transforming the economics of storage.

Since cloud storage is a relatively new concept that many companies are exploring, Gluster used a webinar to educate potential customers about the concept and execution of cloud based storage and highlight public and private networks, which are two of most-often used implementations.

“Being a start-up company we were looking for cost-effective marketing programs that we can roll out quickly to build our sales pipeline. The WebAttract team provided a streamlined process and expertise that exceeded our expectations and we look forward to more successful outcomes in our future webinars with them.”

Jack O’Brien, VP Marketing, Gluster

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Gluster

Underwriters Laboratories

Underwriters Laboratories Underwriters Laboratories® (UL) is an independent safety certification organization that has been testing products and writing standards for safety for more than a century. A household name in the United States, UL is one of the most recognized conformity assessment providers in the world.

Dex One and WebAttract partnered together to increase applications for testing to the UL Thermoplastics Center.
Working closely with the staff of the UL Thermoplastics Testing Center WebAttract created a compelling, and helpful program.

“Our customers are spread out around the world and it’s a challenge for us to be able to connect directly with who may be interested in UL certification”. “When we saw that our first webinar with WebAttract had participants from 25 countries outside the US, we knew we’d found the right way to connect with our audience.”

Amy Dolence, Marketing Specialist, Underwriters Laboratories

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Underwriters Laboratories

Dex One

Dex One This Case Study is about how Dex One, a leading marketing services company, helps local businesses reach, win, and keep ready-to-buy customers. They offer a broad network of local marketing products including their “official” print, online and mobile yellow pages, direct marketing and search solutions, as well as major search engines.

Dex One helps over 500,000 local businesses create custom-tailored marketing programs that effectively reach potential clients – wherever, whenever, and however they search.

Dex One and WebAttract partnered together to create a series of webinars with targeted content that would appeal to several of Dex One’s customer segments.

“When we decided to incorporate webinars into our own marketing plan, we knew we had to find more than just a software provider. We needed a company that would provide us with a comprehensive, single-vendor solution that could manage all of the logistics - from audience recruitment and content development, to expert production and delivery, as well as post webinar follow up. We accomplished that by partnering with WebAttract.”

Renee Real, Direct Marketing Manager, Dex One

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Dex One

Directions Media

Directions Magazine This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.

Their expertise in the market makes them the trusted source of industry news and trends to a business community of buyers comprised of technical engineers and executive management.  While they enjoy the plateau position in the geospatial publishing marketplace, they are constantly seeking new methods of timely information dissemination to provide ongoing value to their readers and reinforce subscriber loyalty.

The publishing company also desired to create another means of efficient revenue generation to build upon their advertising and e-marketing programs. Their strong brand coupled with a robust monthly increase in site visits provided the motivation to explore webinars as a viable platform for new business development.  To make the service attractive to the prospective participating company, DM provided additional value and efficiency by offering the sponsors a full service, turn-key webinar production that managed all of the “moving parts” of a webinar, from audience recruitment through post webinar support and analytics.

The DM webinar program has met with exceptional success. Webinar sponsors include global companies such as ESRI, Google, Oracle, Microsoft, NAVTEQ, and Pitney Bowes and a variety of other companies.

Many of the sponsoring companies, including those that have their own in house webinar services, found the program to be so efficient, productive and valuable that they have contracted for multiple webinar sessions with Directions Media for which Mike Agron of WebAttract continues in his role as the Executive Webinar Producer.

“Like any publisher, we’re constantly looking at ways to bring more value to our readers and marketing partners, while at the same time expand and optimize our revenue generation. We achieved this through, well-executed turn-key webinars, which is testimony to the effectiveness of our efforts with WebAttract.”

Joe Francica, Vice Publisher and Editor–in-Chief Directions Media

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Directions Magazine

Toolingu

Toolingu A case study on how Toolingu.com collaborated with WebAttract to use webinars to increase their market share and become known as the eLearning thought leader for manufacturing.

A frequent question asked by Toolingu.com’s customers is “What is my Return on Investment for this training?”. Toolingu.com hoped to overcome this challenge by introducing that companies should consider Impact on Business (IOB) rather than Return on Investment (ROI) to determine the value of training and development of programs. An IOB demonstrates how a training program aligns with a company’s business goals rather than simply how much money it saves.

This approach to training is the key to the thought leadership of Toolingu.com.

“Demonstrating the importance of measuring and communicating the return on training is a key factor in establishing Toolingu.com’s thought leadership in the training industry. WebAttract’s unique end-to-end approach to the informational webinar proved to be an invaluable resource in setting us apart from others while promoting our thought leadership and generating quality sales leads.”

Sarah Wering, Marketing Manager, Toolingu.com

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Toolingu

Bright Hub

Bright Hub
 A study on how New York based Bright Hub, Inc. a fast growing web based expert writer community utilized WebAttract to provide state of the art audience recruitment practices, based on social media-converged contact databases to produce and deliver a professionally produced informational webinar to help drive new sales leads, raise its brand awareness and boost its thought leadership.

www.brighthub.com/

Bright Hub Case Study

Bill Phelan
 Bill Phelan, CEO Bright Hub discussing the business value of informational webinars

Chrometa

Chrometa
 A case study on a Sacramento, California based company, Chrometa, and an emerging software developer of innovative time capture tools for attorneys, professionals and free agents; employed WebAttract for a targeted audience recruitment campaign. By using a professionally produced informational webinar focused on solo practitioners and small group practices the webinar helped launch their offering and in less than 30 days has resulted in an increase in downloads for a trial, as well as converting some of the attendees to purchase now and become paying clients.

www.chrometa.com/

Chrometa

 

For a complete listing of customers we have served, go to our Logo Wall

 

"Sweet Spot" Customers

Independent Software Vendors * Online Publishers * Industry-Specific Web Portals * Content Marketers * Informatics Providers * Consultancies * Sales & Marketing Organizations

 

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