WebAttract | Engagements 2011

	Complimentary Webinar Featuring WebAttract hosted by Citrix Online and the Content Marketing Institute Managing the Webinar Demand Generation Life Cycle Register for Webinar	Thur, Dec 1, 2011 10am PST/1pm EST

	DemandCon, San Francisco, CA: Webinar Best Practices for Demand Generation Speaking Engagement	05/18/2011 3:00pm

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	02/08/2011 11:20am

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	12/2/2010 11am-12pm

	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers Register for Webinar	11/2/2010 11am-12pm (PDT)

	Thought Leadership Series: Gathering & Mining Prospect Intelligence Across The Webinar Life Cycle Before, During & After Register for Webinar	9/1/2010 11am-12pm (PDT)

	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle Speaking Engagement	8/24/2010 11am-12pm

	Thought Leadership Series: What You Don't Know About Internet Audio Could Be Deafening Register for Webinar	7/22/2010 11am-12pm (PDT)

	Integrated Marketing Summit Conference in Denver, CO: Program C - Webinar Best Practices for Demand Generation Speaking Engagement	7/20/2010 11am-12pm

	WebAttract White Paper (pdf) Leveraging Social Media	June 2010

	Check out our new Web Store with logo branded WebAttract T-shirts, Hats, Mugs and Calendars...	5/19/2010

	4 WebAttract Media Partners now offering Industry-Specific Sponsored Webinar Opportunities Each of these publishers has its own significant subscriber base and online traffic. WebAttract has partnered with each to drive a sponsored series of informational webinars, giving any potential sponsor the best of all worlds - double the demographic for the same investment, with WebAttract managing every aspect of the development, execution AND monetization of the events. More sponsored programs soon to come, with publications in the legal, accounting/CPA and marketing communications arenas. LAPTOP Magazine - mobile technology (sponsors like HP, Toshiba and Verizon) Desktop Engineering - CAD/CAM, BIM, design (sponsors like Autodesk, Intel and SGI) Drug Delivery Technology/Specialty Pharma - the name says it all (sponsors like 3M, AVEVA and Cima) Directions Media - location intelligence and mapping software (sponsors like ESRI, Oracle and Google)	Apr 2010

	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After Register for Webinar	3/31/2010

	6 New Best Practice Videos by Mike Agron Watch them!	Feb 2010

	Thought Leadership Series: Audience Recruitment-Get the Right Eyeballs on your Webinar. Register for Webinar	2/24/2010

	WebAttract White Paper (pdf) Strategies for Monetizing Sponsored Webinars	Dec 2009

	WebAttract White Paper (pdf) 8 Best Practices in Webinar Audience Recruitment	Nov 2009

	WebAttract White Paper (pdf) 10 Best Practices for Informational Webinar Production and Audience Recruitment	Oct 2009

	Directions Media Case Study (pdf) This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.	July 2009

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2011 Engagements

WebAttract Thought Leadership Series

2011	Topic
Feb 8	Online Marketing Summet, San Diego, CA	See below
May 18	DemandCon, San Francisco, CA	See below
Oct 13	BMA: eMarketing Roundtable, Palo Alto, CA	See below

Online Marketing Summit 2011
Downtown Westin Gaslamp Quarter
San Diego, California

Feb 8, 2:40-3:45PM : Demand Generation (B2B)
High-Impact Webinar Demand Generation: Get the right eyeballs, and lots of them to your webinar

Learn best practices for driving the right audience, through the right messaging to your webinars. See step-by-step how to increase event registration and retention to make your webinars greater lead gen tools.

Online Marketing Summit website

DemandCon
Hilton San Francisco Union Square
333 O’Farrell Street | San Francisco, CA 94102

May 18, 3:00-4:00PM: Webinar Best Practices for Demand Generation

Bret Smith & Mike Agron, Co-Founders WebAttract, LLC (Rensselaer, NY) will discuss webinar strategies designed to drive net new leads for your company (Demand Generation). Bret will cover topics like; Successful planning process, Audience recruitment, Communication strategies and channels, List building, Messaging and timing, Post webinar opportunities and more…

Agenda | Role of WebAttract | DemandCon website

eMarketing Roundtable
Business Marketing Association, Northern California
Bay Cafe at Palo Alto Golf Course, Palo Alto, CA

October 13, 8:30-10:00AM: A Roadmap for Managing the Webinar Life Cycle: From Start to Finish

In the B2B world, informational webinars are becoming an important tool in the go-to-market arsenal of organizations of all sizes. However, to be effective, webinar logistics, technology and key human factors need to be tightly managed and controlled. Attend this discussion with Mike Agron, Co-Founder and Executive Webinar Producer of WebAttract, a professional services firm, as he’ll provide a roadmap for the webinar life cycle, covering a methodology framework, 10+ best practices and metrics for validating and measuring success across the entire life cycle.

BMA Event website

Industry Stats

A recent Forrester Research report—”B2B Marketers' 2010 Budget Trends,” found that the webinar medium garners more dollars than online display ads, coming in just a percent shy (7% versus 8%) of email marketing.

According to WebinarListings, the webinar/webcast market is expected to increase from $83 million in 2007 to $3.4 billion in 2014.

A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars.

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix.

Almost 75% of companies surveyed recently by DemandGen Report have increased the frequency of webinars they host, with more than 38% increasing hosted webinars by more than 21%.

Best Practices Survey Snapshot

84% use webinars for lead generation

75% have increased frequency of webinars in the past year

Best Practices Survey Snapshot

More than 50% use Linkedln & Twitter for webinar promotion

21% have had best success with 30-minute format

Best Practices Survey Snapshot

31% planning shorter events in 2011

Industry analysts and customer case studies draw best response

Best Practices Survey Snapshot

Interactive features are becoming more important

Ease of use/setup are top consideration in choosing a platform

95% of survey respondents stating that they currently host webinars,

82.6% of that total said they have increased the number of webinars they hosted in the past year

The highest percentage of survey respondents cited Number of New Sales/Marketing Leads Obtained (44.1%) as the most important measure of success,
while Quality of Attendees (reaching the target audience) came in second at 32.5%

The most popular webinar format is 60 minutes, with 73.8% of respondents citing that length as the most effective.

More than 20% also prefer the 30-minute webinar, with very few opting for 3O-minute or less choices

When it comes to presenters, survey respondents reported that industry analysts are the most valuable webinar speakers, with 36.9% rating them as most important

Delivering case study examples in a webinar packs the second-most powerful punch,
with 28.6% of respondents citing the customer case study as most important

57.1% plan to make webinars more interactive in 2011

Survey respondents cite interactive tools as some of the most important features of the webinar.

Recording the webinar is most critical (83.1 %), then Q&A (78.6%) and Chat (46.5%)

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