Living Case Stories

 

Hear our Founder, Mike Agron, in these two short videos:
   

Living Case Stories: Keep Your Webinar Audience from Bailing
   

 

In the past, a good method for achieving the dissemination of information was from using a Case Study. But, if you really want to engage your audience and create an impactful and memorable webinar, consider developing what we refer to as a Living Case Story to be at the heart of your webinar.

Think about it… In the B2B world, the primary reason for someone to register and attend your webinar is to learn something valuable and new or to validate current assumptions. After all, if it was just a presentation of facts, we wouldn’t need to take up folks time and have them register and attend a webinar. We could just email them a whitepaper or presentation.

At WebAttract, a Living Case Story is a presentation of more than facts, especially if it is delivered by someone who has both lived through solving a vexing business or technical challenge and can share their passion around the results achieved or lessons learned. When you do a webinar, you are, in a sense, providing your audience with a “preview” of a success story that will demonstrate how you could help them with a similar business or technology challenge. Done right, with The Living Case Story as your centerpiece, you can stimulate their intellectual curiosity to “want to learn more” about how you can help them.

WebAttract uses three Living Case Story delivery methods which are quite effective in accomplishing both a presentation of real-world content as well as ensuring that the audience is engaged by the style of delivery:

  • An Interview. Can really be effective as it provides a way to moderate and tell a story. Works well when there is a lot of detail and having a dialogue between 2 people helps keep the message on track.
  • A Panel. Can be very effective IF there’s sufficient time to rehearse with all panelists. A sufficient amount of time would be at least 3 times before going live so they can become familiar with each other’s style and and flow. Without sufficient practice, the panel discussion often can become lopsided with one panelist dominating the rest, which can produce less than stellar results.
  • A Day In The Life. A very effective approach. We have a client called Chrometa which provides attorneys with a software to automatically capture their billable time by client and matter. All attorneys know this is a pain point, so we didn’t need to take up their time to tell them what they already know, so what we did was get a practicing attorney who uses this software to present a day in the life and run the audience through 3 use cases or scenarios. Leveraging the credentials of one of their peers to show them how he used it to do a better job of capturing time that could potentially be lost, etc., worked very nicely."

 
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