WebAttract | Media Library

	Complimentary Webinar Featuring WebAttract hosted by Citrix Online and the Content Marketing Institute Managing the Webinar Demand Generation Life Cycle Register for Webinar	Thur, Dec 1, 2011 10am PST/1pm EST

	DemandCon, San Francisco, CA: Webinar Best Practices for Demand Generation Speaking Engagement	05/18/2011 3:00pm

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	02/08/2011 11:20am

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	12/2/2010 11am-12pm

	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers Register for Webinar	11/2/2010 11am-12pm (PDT)

	Thought Leadership Series: Gathering & Mining Prospect Intelligence Across The Webinar Life Cycle Before, During & After Register for Webinar	9/1/2010 11am-12pm (PDT)

	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle Speaking Engagement	8/24/2010 11am-12pm

	Thought Leadership Series: What You Don't Know About Internet Audio Could Be Deafening Register for Webinar	7/22/2010 11am-12pm (PDT)

	Integrated Marketing Summit Conference in Denver, CO: Program C - Webinar Best Practices for Demand Generation Speaking Engagement	7/20/2010 11am-12pm

	WebAttract White Paper (pdf) Leveraging Social Media	June 2010

	Check out our new Web Store with logo branded WebAttract T-shirts, Hats, Mugs and Calendars...	5/19/2010

	4 WebAttract Media Partners now offering Industry-Specific Sponsored Webinar Opportunities Each of these publishers has its own significant subscriber base and online traffic. WebAttract has partnered with each to drive a sponsored series of informational webinars, giving any potential sponsor the best of all worlds - double the demographic for the same investment, with WebAttract managing every aspect of the development, execution AND monetization of the events. More sponsored programs soon to come, with publications in the legal, accounting/CPA and marketing communications arenas. LAPTOP Magazine - mobile technology (sponsors like HP, Toshiba and Verizon) Desktop Engineering - CAD/CAM, BIM, design (sponsors like Autodesk, Intel and SGI) Drug Delivery Technology/Specialty Pharma - the name says it all (sponsors like 3M, AVEVA and Cima) Directions Media - location intelligence and mapping software (sponsors like ESRI, Oracle and Google)	Apr 2010

	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After Register for Webinar	3/31/2010

	6 New Best Practice Videos by Mike Agron and Bret Smith Watch them!	Feb 2010

	Thought Leadership Series: Audience Recruitment-Get the Right Eyeballs on your Webinar. Register for Webinar	2/24/2010

	WebAttract White Paper (pdf) Strategies for Monetizing Sponsored Webinars	Dec 2009

	WebAttract White Paper (pdf) 8 Best Practices in Webinar Audience Recruitment	Nov 2009

	WebAttract White Paper (pdf) 10 Best Practices for Informational Webinar Production and Audience Recruitment	Oct 2009

	Directions Media Case Study (pdf) This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.	July 2009

	Listen to our Archived Webinars	ongoing

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White Papers & Other Thought Leadership Documents

	Description
	White Paper: Leveraging Social Media. View White Paper: Living Case Stories. View White Paper: Strategies for Monetizing Sponsored Webinars. View White Paper: 8 Best Practices in Webinar Audience Recruitment. View White Paper: 10 Best Practices for Informational Webinar Production. View White Paper: How to Market and Sell Services with Webinars. View
	The Webinar Formula for Generating High Quality Leads in 2011. Download Best Practices for Producing Highly Effective Webinar Replays. Download Imperatives of the Marketing Revolution - Free Your Content. Download Imperatives of the Marketing Revolution - Marketing Must Be Accountable. Download Q3 2010 Email Trends and Benchmarks FINAL. Download WebAttract's Compelling New Content in 2011. Download Engage! How to Avoid the Seven Sins of Live, Online Presentations, Prepared for Citrix Online. Download Welcome Email Strategies. Download Fall 2010 Email Gallery Look Book. Download Webinars 2.0: Maximizing Webinars with Social and Interactive Engagement. Download The Definitive Guide to Lead Nurturing. Download How to Create and Run a Winning Webinar Series - eGuide. Download Drive Higher Demand With Less Effort By Rethinking Your Marketing Content Strategy. Download Presentation Secrets of Steve Jobs. Download A Look At Companies Who Do Webinars. Download Using Webinars to Monetize Tradeshow Leads. Download Even An Old Dog… WebAttract Uncovers A New Webinar Conversion Ratio. Download Using Personal URLs and Variable Image Personalization for Webinar Audience Recruitment. Download Developing An Effective Work Plan To Produce An Impactful Webinar. Download Penetrating New Markets in 2010. Keys to Successful Voice Prospecting Campaigns Parts 1-3. Download 5 best practices to make sure that what is advertised and promoted is actually delivered. Download Five Key Tips For Speakers Who Want Engage Their Webinar Audience. Download Content Marketing and the WebAttract Philosophy of Free. Download Definitive Webinar Marketing eGuide. Download SocialMedia Webinars Ebook. Download Eight Ways to Integrate Webinars Into a B2B Marketing Plan. Download Webinar Planning Timeline. Download WebAttract Top 10 Webinar Vendors 2010. Download 2010 Virtual Market Outlook Report. Download How Can Online Thought Leadership Transform Your Company Into a Trusted Resource. Download
	Thoughts On Attracting and Connecting with Webinar Audiences. View In Phone Prospecting, Communication skills, Poject Preparation, and Attitude are Everything in Sales and Marketing. View Organizing Your Contact Data is Key to Success in Voice Prospecting in Sales and Marketing. View Ways to Overcome Admin Screening of your Prospecting Calls in Sales and Marketing. View Covering More Ground, and more Effectively, Using the Phone and Email in Sales and Marketing. View Reaching Your Target Contact - Navigating Gatekeeper Obstacles in Sales and Marketing. View "Can an Existing Customer Also be a Prospect?" Turning a Happy Client into a Referral Base in Sales and Marketing. View Living Case Stories, part 5 - A Living Case Story Example in Sales and Marketing. View "Living Case Stories" - part 4 of the Series - Story Delivery Methods to Engage Your Webinar Audience in Sales and Marketing. View "Living Case Stories" - part 3 - Messaging that Inspires and Motivates in Sales and Marketing. View "Living Case Stories" - part 1 and 2 of the Series - An Introduction and the Basic Building Blocks in Sales and Marketing. View Monetizing Sponsored Webinars in Sales and Marketing. View Assembling and Fine-Tuning the Content for your Webinar in Sales and Marketing. View Capturing and Presenting Valuable Intelligence on your Webinar Registrants in Sales and Marketing. View Webinar Audience Recruitment, part 7: Extending the Dialogue in Sales and Marketing. View Webinar Audience Recruitment, part 6: Cost-Effective, CAN-SPAM Compliant E-Broadcasting in Sales and Marketing. View Webinar Audience Recruitment, part 5: Creating an Engaging Registration Page in Sales and Marketing. View Webinar Audience Recruitment, part 4: "Executing an Invitation Strategy" in Sales and Marketing. View Webinar Audience Recruitment, part 3 - Compelling Invitation Development in Sales and Marketing. View Webinar Audience Recruitment, part 2: List Sourcing in Sales and Marketing. View Webinar Audience Recruitment, part 1: Identify the Right Prospects in Sales and Marketing. View Consider these Four items and Make the Right Decision in List Sourcing. View Five Distinct Phases of Bringing a High-Impact Webinar to Fruition. View Webinars, Webcasting or Web Conferencing - Defined. View

Podcasts

	Description
	Interview with Co-Founder Mike Agron by Ari Kaplan of Ari Kaplan Advisors. Ari Kaplan, Esq.is a business development coach, author and nationally known speaker that helps attorneys strategies for standing out in today’s stagnant economy. Recently he interviewed WebAttract Co-Founder, Mike Agron to discuss the surge of interest and popularity in webinars along with some of the biggest challenges in producing and delivering webinars.

Videos

	Description
	Check out our Best Practice Videos

	Mike Agron and Bret Smith Meet Client Expectations with 3 Key Webinar Deliverables Webinars As An Effective Use of Social Media

Industry Stats

A recent Forrester Research report—”B2B Marketers' 2010 Budget Trends,” found that the webinar medium garners more dollars than online display ads, coming in just a percent shy (7% versus 8%) of email marketing.

According to WebinarListings, the webinar/webcast market is expected to increase from $83 million in 2007 to $3.4 billion in 2014.

A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars.

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix.

Almost 75% of companies surveyed recently by DemandGen Report have increased the frequency of webinars they host, with more than 38% increasing hosted webinars by more than 21%.

Best Practices Survey Snapshot

84% use webinars for lead generation

75% have increased frequency of webinars in the past year

Best Practices Survey Snapshot

More than 50% use Linkedln & Twitter for webinar promotion

21% have had best success with 30-minute format

Best Practices Survey Snapshot

31% planning shorter events in 2011

Industry analysts and customer case studies draw best response

Best Practices Survey Snapshot

Interactive features are becoming more important

Ease of use/setup are top consideration in choosing a platform

95% of survey respondents stating that they currently host webinars,

82.6% of that total said they have increased the number of webinars they hosted in the past year

The highest percentage of survey respondents cited Number of New Sales/Marketing Leads Obtained (44.1%) as the most important measure of success,
while Quality of Attendees (reaching the target audience) came in second at 32.5%

The most popular webinar format is 60 minutes, with 73.8% of respondents citing that length as the most effective.

More than 20% also prefer the 30-minute webinar, with very few opting for 3O-minute or less choices

When it comes to presenters, survey respondents reported that industry analysts are the most valuable webinar speakers, with 36.9% rating them as most important

Delivering case study examples in a webinar packs the second-most powerful punch,
with 28.6% of respondents citing the customer case study as most important

57.1% plan to make webinars more interactive in 2011

Survey respondents cite interactive tools as some of the most important features of the webinar.

Recording the webinar is most critical (83.1 %), then Q&A (78.6%) and Chat (46.5%)

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