WebAttract | More Post-Event Services

	Complimentary Webinar Featuring WebAttract hosted by Citrix Online and the Content Marketing Institute Managing the Webinar Demand Generation Life Cycle Register for Webinar	Thur, Dec 1, 2011 10am PST/1pm EST

	DemandCon, San Francisco, CA: Webinar Best Practices for Demand Generation Speaking Engagement	05/18/2011 3:00pm

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	02/08/2011 11:20am

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	12/2/2010 11am-12pm

	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers Register for Webinar	11/2/2010 11am-12pm (PDT)

	Thought Leadership Series: Gathering & Mining Prospect Intelligence Across The Webinar Life Cycle Before, During & After Register for Webinar	9/1/2010 11am-12pm (PDT)

	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle Speaking Engagement	8/24/2010 11am-12pm

	Thought Leadership Series: What You Don't Know About Internet Audio Could Be Deafening Register for Webinar	7/22/2010 11am-12pm (PDT)

	Integrated Marketing Summit Conference in Denver, CO: Program C - Webinar Best Practices for Demand Generation Speaking Engagement	7/20/2010 11am-12pm

	WebAttract White Paper (pdf) Leveraging Social Media	June 2010

	Check out our new Web Store with logo branded WebAttract T-shirts, Hats, Mugs and Calendars...	5/19/2010

	4 WebAttract Media Partners now offering Industry-Specific Sponsored Webinar Opportunities Each of these publishers has its own significant subscriber base and online traffic. WebAttract has partnered with each to drive a sponsored series of informational webinars, giving any potential sponsor the best of all worlds - double the demographic for the same investment, with WebAttract managing every aspect of the development, execution AND monetization of the events. More sponsored programs soon to come, with publications in the legal, accounting/CPA and marketing communications arenas. LAPTOP Magazine - mobile technology (sponsors like HP, Toshiba and Verizon) Desktop Engineering - CAD/CAM, BIM, design (sponsors like Autodesk, Intel and SGI) Drug Delivery Technology/Specialty Pharma - the name says it all (sponsors like 3M, AVEVA and Cima) Directions Media - location intelligence and mapping software (sponsors like ESRI, Oracle and Google)	Apr 2010

	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After Register for Webinar	3/31/2010

	6 New Best Practice Videos by Mike Agron Watch them!	Feb 2010

	Thought Leadership Series: Audience Recruitment-Get the Right Eyeballs on your Webinar. Register for Webinar	2/24/2010

	WebAttract White Paper (pdf) Strategies for Monetizing Sponsored Webinars	Dec 2009

	WebAttract White Paper (pdf) 8 Best Practices in Webinar Audience Recruitment	Nov 2009

	WebAttract White Paper (pdf) 10 Best Practices for Informational Webinar Production and Audience Recruitment	Oct 2009

	Directions Media Case Study (pdf) This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.	July 2009

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More Post-Event Services

WebAttract has formed a strategic partnership with Direct Marketing Partners (DMP) to provide our clients with specialized services to keep the leads flowing and to help you reach your webinar demand generation objectives.

DMP is a leading B2B marketing service provider, specializing in lead generation for the IT industry with a sub-specialty of targeting federal, state and local government. Through the use of multi-touch strategies and unmatched analytics, DMP’s approach optimizes lead pipelines to achieve measurable, robust ROI for its clients. DMP’s core competencies include sales lead generation and qualification, direct and channel partner lead pipeline management, and audience acquisition.

As with WebAttract, DMP has its headquarters in Sacramento, CA. They also have offices in the San Francisco Bay Area and Washington DC – Baltimore Metro Area.

goto Direct Marketing Partners

Give a Shift! – Harnessing Webinars as a Trigger Event to Turn Prospects Into Customers

In sales it’s all about timing. In this fast paced webinar you’ll hear from Craig Elias, a 20 year sales veteran and author of SHIFT! – Turn Prospects Into Customers. He’ll start by explaining the notion of “trigger events”, and how they can help you cut down the selling cycle and get into a conversation with highly motivated decision makers at exactly the right time. Joining Craig are lead generation experts Mike Agron of WebAttract, and Scott Grams of Direct Marketing Partners who will share their insights and provide results from clients who successfully used webinars as a trigger event to turn prospects into customers. July 2011

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Industry Stats

A recent Forrester Research report—”B2B Marketers' 2010 Budget Trends,” found that the webinar medium garners more dollars than online display ads, coming in just a percent shy (7% versus 8%) of email marketing.

According to WebinarListings, the webinar/webcast market is expected to increase from $83 million in 2007 to $3.4 billion in 2014.

A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars.

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix.

Almost 75% of companies surveyed recently by DemandGen Report have increased the frequency of webinars they host, with more than 38% increasing hosted webinars by more than 21%.

Best Practices Survey Snapshot

84% use webinars for lead generation

75% have increased frequency of webinars in the past year

Best Practices Survey Snapshot

More than 50% use Linkedln & Twitter for webinar promotion

21% have had best success with 30-minute format

Best Practices Survey Snapshot

31% planning shorter events in 2011

Industry analysts and customer case studies draw best response

Best Practices Survey Snapshot

Interactive features are becoming more important

Ease of use/setup are top consideration in choosing a platform

95% of survey respondents stating that they currently host webinars,

82.6% of that total said they have increased the number of webinars they hosted in the past year

The highest percentage of survey respondents cited Number of New Sales/Marketing Leads Obtained (44.1%) as the most important measure of success,
while Quality of Attendees (reaching the target audience) came in second at 32.5%

The most popular webinar format is 60 minutes, with 73.8% of respondents citing that length as the most effective.

More than 20% also prefer the 30-minute webinar, with very few opting for 3O-minute or less choices

When it comes to presenters, survey respondents reported that industry analysts are the most valuable webinar speakers, with 36.9% rating them as most important

Delivering case study examples in a webinar packs the second-most powerful punch,
with 28.6% of respondents citing the customer case study as most important

57.1% plan to make webinars more interactive in 2011

Survey respondents cite interactive tools as some of the most important features of the webinar.

Recording the webinar is most critical (83.1 %), then Q&A (78.6%) and Chat (46.5%)

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