WebAttract | Social Action

	Complimentary Webinar Featuring WebAttract hosted by Citrix Online and the Content Marketing Institute Managing the Webinar Demand Generation Life Cycle Register for Webinar	Thur, Dec 1, 2011 10am PST/1pm EST

	DemandCon, San Francisco, CA: Webinar Best Practices for Demand Generation Speaking Engagement	05/18/2011 3:00pm

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	02/08/2011 11:20am

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	12/2/2010 11am-12pm

	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers Register for Webinar	11/2/2010 11am-12pm (PDT)

	Thought Leadership Series: Gathering & Mining Prospect Intelligence Across The Webinar Life Cycle Before, During & After Register for Webinar	9/1/2010 11am-12pm (PDT)

	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle Speaking Engagement	8/24/2010 11am-12pm

	Thought Leadership Series: What You Don't Know About Internet Audio Could Be Deafening Register for Webinar	7/22/2010 11am-12pm (PDT)

	Integrated Marketing Summit Conference in Denver, CO: Program C - Webinar Best Practices for Demand Generation Speaking Engagement	7/20/2010 11am-12pm

	WebAttract White Paper (pdf) Leveraging Social Media	June 2010

	Check out our new Web Store with logo branded WebAttract T-shirts, Hats, Mugs and Calendars...	5/19/2010

	4 WebAttract Media Partners now offering Industry-Specific Sponsored Webinar Opportunities Each of these publishers has its own significant subscriber base and online traffic. WebAttract has partnered with each to drive a sponsored series of informational webinars, giving any potential sponsor the best of all worlds - double the demographic for the same investment, with WebAttract managing every aspect of the development, execution AND monetization of the events. More sponsored programs soon to come, with publications in the legal, accounting/CPA and marketing communications arenas. LAPTOP Magazine - mobile technology (sponsors like HP, Toshiba and Verizon) Desktop Engineering - CAD/CAM, BIM, design (sponsors like Autodesk, Intel and SGI) Drug Delivery Technology/Specialty Pharma - the name says it all (sponsors like 3M, AVEVA and Cima) Directions Media - location intelligence and mapping software (sponsors like ESRI, Oracle and Google)	Apr 2010

	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After Register for Webinar	3/31/2010

	6 New Best Practice Videos by Mike Agron Watch them!	Feb 2010

	Thought Leadership Series: Audience Recruitment-Get the Right Eyeballs on your Webinar. Register for Webinar	2/24/2010

	WebAttract White Paper (pdf) Strategies for Monetizing Sponsored Webinars	Dec 2009

	WebAttract White Paper (pdf) 8 Best Practices in Webinar Audience Recruitment	Nov 2009

	WebAttract White Paper (pdf) 10 Best Practices for Informational Webinar Production and Audience Recruitment	Oct 2009

	Directions Media Case Study (pdf) This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.	July 2009

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Social Action

Current Missions

Arthritis Foundation’s California Coast Classic Bicycle Tour
www.californiacoastclassic.org

CCC logo The Arthritis Foundation's California Coast Classic Bicycle Tour is a remarkable 8-day, 525-mile, tour from San Francisco to Los Angeles from September 17th – the 24th. Sun, rugged coasts, quiet beaches, lighthouses, giant forests, famous wineries and world-class cities are included in the daily travel experiences. Leaving San Francisco on the 17th the tour follows along the Pacific coastline and concludes on the 24th in Los Angeles, where a victory party will be held to celebrate each rider’s astounding achievement.

The California Coast Classic Bicycle Tour benefits the Arthritis Foundation by raising vital funds that enable the Foundation to improve lives through leadership in the prevention, control, and cure of arthritis and related diseases. The funds raised also provide educational resources to help adults, parents and children manage their arthritis through community-based services to make life with arthritis easier.

WebAttract’s own Mike Agron will be joining in the effort as a member of the MOTU Backyard Vineyards Bicycle Team. Mike will be joining hundreds of others from across America in raising funds to help support research to find the cure for and prevention of arthritis as well as improve the quality of life for those affected by arthritis.

There are 50 million Americans affected by Arthritis, 300,000 of them are also under 16. Support Mike’s participation in the incredible experience and help find a cure for this dreaded disease. Sponsor Mike Agron | Photo Gallery from Tour

To learn more, watch this 45 minute educational webinar that describes how you can participate and raise funds for the Arthritis Foundation’s California Coast Classic Bicycle Tour:

Arthritis Foundation’s California Coast Classic “The road cycling vacation of a lifetime” – This webinar was produced to share how The Arthritis Foundation is riding for a cure to Arthritis and how to fundraise to put an end to this painful and debilitating disease. Join a panel of experts, including former Olympian Professional Coach Dave Brinton who will share his tips and insights on training for this amazing journey along the coast, as well as what you need to know to start a successful fundraising campaign to earn your place in the pace line. June 2011 - Watch Webinar

Past Projects

October 26th & 27th 2010
Celebrate America Recycles Day Webinar Series
Sponsored by DexOne

Included in this webinar series were four interactive and education webinars designed to raise recycling awareness. The webinars were presented by DexOne Recycling Managers and educated employees on what was going on in recycling across their territory. The purpose was to join in the celebration of ‘America Recycles’ Day, November 15th, and help to spread Dex One’s ‘Green’ efforts to their customers. Information shared included common myths about the making and recycling of print directories, stages of a director’s lifecycle, and information on how to recycle outdated directories.

Industry Stats

A recent Forrester Research report—”B2B Marketers' 2010 Budget Trends,” found that the webinar medium garners more dollars than online display ads, coming in just a percent shy (7% versus 8%) of email marketing.

According to WebinarListings, the webinar/webcast market is expected to increase from $83 million in 2007 to $3.4 billion in 2014.

A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars.

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix.

Almost 75% of companies surveyed recently by DemandGen Report have increased the frequency of webinars they host, with more than 38% increasing hosted webinars by more than 21%.

Best Practices Survey Snapshot

84% use webinars for lead generation

75% have increased frequency of webinars in the past year

Best Practices Survey Snapshot

More than 50% use Linkedln & Twitter for webinar promotion

21% have had best success with 30-minute format

Best Practices Survey Snapshot

31% planning shorter events in 2011

Industry analysts and customer case studies draw best response

Best Practices Survey Snapshot

Interactive features are becoming more important

Ease of use/setup are top consideration in choosing a platform

95% of survey respondents stating that they currently host webinars,

82.6% of that total said they have increased the number of webinars they hosted in the past year

The highest percentage of survey respondents cited Number of New Sales/Marketing Leads Obtained (44.1%) as the most important measure of success,
while Quality of Attendees (reaching the target audience) came in second at 32.5%

The most popular webinar format is 60 minutes, with 73.8% of respondents citing that length as the most effective.

More than 20% also prefer the 30-minute webinar, with very few opting for 3O-minute or less choices

When it comes to presenters, survey respondents reported that industry analysts are the most valuable webinar speakers, with 36.9% rating them as most important

Delivering case study examples in a webinar packs the second-most powerful punch,
with 28.6% of respondents citing the customer case study as most important

57.1% plan to make webinars more interactive in 2011

Survey respondents cite interactive tools as some of the most important features of the webinar.

Recording the webinar is most critical (83.1 %), then Q&A (78.6%) and Chat (46.5%)

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