What Sets Us Apart: Our Unique Use of Actionable Metrics Improve Webinar Success Rates
It’s been said that what gets measured gets acted upon. The use of key email and webinar metrics is a critical success factor to help predict and benchmark webinar outcomes. These insights provide visibility to understand how to segment attendees into those who are sales ready from those that need more nurturing, as well as disqualify those that just aren’t a good fit.
From our first webinar, we discovered that no one else in our industry was embracing or using webinar metrics, so we took it upon ourselves to collect raw data during the entire webinar life-cycle. What we observed were some very interesting trends and ratios that we could correlate to optimize and improve webinar success. This set us apart. Not only did we develop a proven system for tracking these important metrics, but we also found creative ways to help our clients better understand and qualify attendees before, during and after the webinar. We’ve even taken this a step further with some clients by being able to measure their audiences intent and interest to acquire new products and services as a result of attending the webinar!
When you partner with us to produce your next webinar, you’ll receive a detailed set of analytics and narrative to help you start a more intelligent and meaningful conversation with your attendees so they can become your customers.
To learn more about our unique use of metrics, check out our thought leadership resources as described below: